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Event Details
This webinar will provide an intriguing and authoritative insight into the rapidly growing discipline of niche vehicle design and production, with the emphasis on value for money differentiation.
As markets continue to fragment, so the major OEMs, component suppliers and contract engineering companies face the opportunity and challenge of producing niche vehicles and special editions. Moreover, as platform and architecture strategies continue to encompass world markets, the need for niche customization is likely to proliferate.
Chairperson:
- Dr Peter Wells, Director, Centre for Automotive Industry Research, Cardiff Business School
Speakers:
- Prodrive Automotive Technology - Roland Cherry, Commercial Director
Format:
- 3x10-minute audio presentations, followed by a 30-minute Q&A session during which attendees can put their own questions to our panel of experts. Attendees view the webinar via PC or laptop and can ask questions via an on-screen text box.
